Liquidity assessment and pool optimization
We analyze existing pools, estimate the liquidity required for target trade sizes, and optimize pool structure, capital allocation, and expected slippage.
DEX Market Making
DEX Market Making & Launch Liquidity
BR Group provides on-chain market making for token projects: launch execution, pool liquidity management, and sniper defense across 20+ decentralized exchanges. The desk has operated since 2019 — through two full market cycles — and runs launches on Solana launch infrastructure (Pump.fun → PumpSwap) and major AMMs. 600+ market making clients across CEX and DEX engagements.
2019
desk launched — two full market cycles
20+
decentralized venues covered
600+
market making clients
T-0
launch window managed live
24/7
coverage + live dashboard
What is included
End-to-end liquidity management across EVM networks and Solana, covering pool design, automated execution, risk controls, and ongoing optimization.
MEV-aware market making
Execution strategies designed for MEV-intensive environments, including protected routing, counter-trading logic, and controls that reduce adverse execution and first-block extraction.
Rule-based market stabilization
Liquidity and treasury strategies respond automatically to predefined market conditions, including price deviations, volatility, inventory changes, and liquidity thresholds.
Dynamic concentrated liquidity
Automated management of concentrated-liquidity positions on V3-style pools, including range selection, rebalancing, fee optimization, and out-of-range protection.
Cross-venue price alignment
Continuous monitoring and alignment of prices across DEXs and, where applicable, centralized exchanges to limit persistent arbitrage gaps.
Launch and migration liquidity
Liquidity planning and execution for token launches, pool creation, bonding-curve migrations, DEX migrations, listings, unlocks, and other market events.
Reporting
The same real-time dashboard as CEX engagements — with on-chain data. No black box.
How a launch engagement works
01
Pre-launch audit
Tokenomics, LP structure, vesting schedule, and venue selection — reviewed against the failure patterns above, with enough runway to change what the review finds.
02
Launch plan
Initial liquidity size, pricing, defense setup, and contingencies agreed before the day.
03
T-0 execution
The desk manages the launch window live: liquidity, price discovery, and defense in real time.
04
Post-launch market making
Ongoing pool depth, event coverage, and reporting — the market gets maintained, not abandoned.
Why most on-chain launches die
The base rate is brutal. The graduation threshold on Pump.fun is only about a $69,000 market cap — and most launches never reach it. Across all venues, 11.6 million tokens died in 2025 alone (CoinGecko).
~99%
of Pump.fun tokens never graduate from the bonding curve
0.26%
monthly graduation rate as of June 2026 — an 80% collapse in three months
Sources: Binance Square (2026); The Block, pump.fun on-chain data
Sniper extraction at T-0
Bots buy the first blocks of a launch and dump into the first real buyers. The chart opens with a spike and a cliff — before the community has even arrived.
The thin-pool spiral
Undersized liquidity means high slippage; slippage drives traders away; falling volume makes the pool look even worse. The loop feeds itself.
No post-launch plan
A launch is an event; a market is a process. Tokens that treat T-0 as the finish line bleed out in the following weeks — on DEX exactly as on CEX.
Launch execution does not manufacture demand. It makes sure the demand that exists is not extracted, slipped away, or scared off in the first hours.
From DEX launch to CEX listing
A successful on-chain launch is usually step one, not the destination. When the token is ready for a centralized listing, the same desk carries liquidity across: venue selection, listing coordination, and order-book market making on 100+ CEX venues. One team, one dashboard, one pricing model.
BR Group works on a retainer model — on-chain and off-chain alike: a fixed fee, no token transfer, full client ownership.
CEX Market Making Services↗FAQ
Launching
on-chain?
Tell the desk about your token and target venue — you will get an honest read of your launch risk and concrete terms before anything is locked on-chain.
Telegram: @BRG_customer_support
Email: info@b-r-group.com