Two-sided quoting
Continuous bid and ask orders within agreed spread targets, on every listed pair.
CEX Market Making
CEX Market Making Services
BR Group provides market making on centralized exchanges for token projects: continuous two-sided quotes, managed spreads, and order-book depth on 100+ venues. The desk has operated since 2019 — through two full market cycles — and serves 600+ market making clients. Every engagement includes 24/7 coverage and a real-time client dashboard.
2019
desk launched — two full market cycles
600+
market making clients
100+
exchange venues, CEX & DEX
1 day
go-live after signing, as fast as
24/7
desk coverage + live dashboard
What is included
Every CEX engagement covers the full quoting stack — measured, reported, and reviewed against agreed KPIs.
Depth management
Committed order-book depth near mid-price, so real size can trade without breaking the chart.
Uptime commitment
Quoting uptime measured and reported; the book does not go empty at 4 a.m.
Cross-venue consistency
Synchronized pricing across exchanges to close arbitrage gaps that drain project liquidity.
Event coverage
Adjusted quoting through unlocks, announcements, and volatility spikes — the moments when thin books die.
Delisting-risk monitoring
Tier-2/3 exchanges track turnover and can move quiet tokens into special-treatment (ST) zones; we monitor thresholds and flag risk early.
Reporting
Real-time dashboard access plus scheduled reviews. No black box.
How an engagement starts
01
Audit and KPI definition
We review the token's markets, float, unlock schedule, and current book, then agree measurable targets: spread, depth, uptime.
02
API connection
The desk connects with exchange API keys that have trading permissions only — no withdrawal rights. Client funds stay in client accounts.
03
Go live
Strategy deployment in as little as one business day after signing — API setup and calibration included.
04
Operate and review
24/7 quoting, dashboard access from day one, scheduled strategy reviews against the agreed KPIs.
Why most listings fail without market making
90%+
of Tier-2/3 CEX listings trade below their listing price
0.04–0.09×
median Listing ROI across Tier-2/3 centralized exchanges
Source: CryptoRank CEX listing analytics
Day-one imbalance
Airdrop recipients and early holders sell into a book with no committed bids. Depth collapses in hours.
The slippage spiral
Thin depth → high slippage → traders leave → volume falls → depth gets thinner. The loop feeds itself.
Exchange enforcement
Tier-2/3 venues track turnover. Tokens that go quiet are moved into ST zones with delisting timelines. Recovering from an ST flag is far harder than avoiding it.
Market making does not pump price. It keeps the market functional so the token's actual demand can express itself.
Retainer or token loan
Two pricing models exist in the market. The differences in incentives are structural, not cosmetic — ask any prospective market maker which side of this table they sit on and why.
| Monthly retainer | Token loan + options | |
|---|---|---|
| Project pays | Fixed monthly fee | Tokens (loan) + upside via options |
| Token ownership | Stays with the project | Transferred to the market maker |
| MM incentive | Meet agreed KPIs | Maximize value of its own position |
| Conflict of interest | Low | Structural: the MM holds inventory it may sell |
| Typical fit | Projects that want control and transparency | Projects with no cash budget |
BR Group works on a retainer model: a fixed monthly fee, no token transfer, full client ownership.
What the client sees
The BR Trading Dashboard shows the engagement in real time: executed volume, spread statistics, depth snapshots, and uptime against KPIs.
FAQ
Start with data,
not a sales call
Tell us about your token and target venues — the desk replies with an honest read of your order-book situation and concrete terms. Go-live in as little as one business day.
Telegram: @BRG_customer_support
Email: info@b-r-group.com